How to Get More Leads – A Free Guide Opt-in Strategy

by | Jul 9, 2020 | Lead Gen

Trying to grow your email list? Offer free guide or “lead magnet”! Getting an email address gives you the chance to continue the conversation and build a long-term relationship with your new leads.

The goal? You need people to know you, like you, trust you, then finally buy (you). How does that happen? Your content plan (emails + social media) should be 80% free valuable content and 20% sales. 

Tips for your Lead Magnet:

  • Know your audience. What are their immediate struggles?
  • Think of simple tips to START to alleviate that pain or solve their problem. 
  • Keep it quick and accessible. Immediate results.
  • An introduction that provides real value and bridges to your next service/product offer
  • You can use Canva or other free tools to create a cover page

Here are 3 great examples from some of our nutritionist clients!

Tracy Konoske: 25 Foods as Medicine

Robyn Puglia (in the UK): The Busy Mum Meal Plan

Michelle McKeon: 5 Detox Strategies You Need in Your Life